The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Innovation in Branded Entertainment
The Book Of Wara'ná
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Ambev - Guaraná Antarctica Category: Craft / Printing / Production - Single or Campaign
vitaminwater Brand Reimagination
Agency: COLLINS / New York
Client: vitaminwater Category: Branding / Rebranding
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Craft / Animation - Single or Series
Maues Posters
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Ambev - Guaraná Antarctica Category: Craft / Illustration - Single or Series
Taste the Feeling
Agency: Fitzco//McCann / Atlanta
Client: The Coca-Cola Company Category: Craft / Photography - Single or Series
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Gaming
The Corner
Agency: Wieden+Kennedy / Portland + Iconoclast / Culver City
Client: Powerade Category: Online Films & Video / Short Form - Single
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Craft - Animation / Animation - Single
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Cinema Advertising
The upside down can
Agency: BETC / Paris
Client: Orangina Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Craft / Animation - Campaign
Award:
2017 Branded Entertainment Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17140M
Award:
2017 Direct Marketing Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Ambev - Guaraná Antarctica
Title:
The Book Of Wara'ná
Category:
Craft / Printing / Production - Single or Campaign
Annual ID:
OS_DI17116M
Award:
2017 Design Merit Award
Agency:
COLLINS / New York
Client:
vitaminwater
Title:
vitaminwater Brand Reimagination
Category:
Branding / Rebranding
Annual ID:
OS_DE17112M
Award:
2017 Design Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE17277M
Award:
2017 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Ambev - Guaraná Antarctica
Title:
Maues Posters
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE17258M
Award:
2017 Design Merit Award
Agency:
Fitzco//McCann / Atlanta
Client:
The Coca-Cola Company
Title:
Taste the Feeling
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE17267M
Award:
2017 Mobile Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Gaming
Annual ID:
OS_MO17060M
Award:
2017 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Iconoclast / Culver City
Client:
Powerade
Title:
The Corner
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17109M
Award:
2017 Moving Image Craft Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Category:
Craft - Animation / Animation - Single
Annual ID:
OS_MI17092M
Award:
2017 Film Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Category:
Cinema Advertising
Annual ID:
OS_FI17085M
Award:
2017 Print & Outdoor Merit Award
Agency:
BETC / Paris
Client:
Orangina
Title:
The upside down can
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Annual ID:
OS_PO17148M